The Odoo Marketing suite 2025 - a complete guide

Odoo replaces marketing tool zoos with a single system

With Odoo Marketing, teams get all the core functionalities in one place. 

Marketers don’t have to manage five separate platforms for social posting, email automation, web forms, and event tracking.

With Odoo’s integrated approach, each interaction feeds directly into CRM, from social clicks to campaign conversions. The apps cover multiple channels and all user activity is recorded in one timeline.

Odoo Marketing supports every stage of the customer journey

Each app in the suite plays a key role in the marketing journey from attracting visitors, converting leads, or nurturing prospects.

5 ways to use Odoo to solve common Marketing challenges  

The Odoo Marketing suite is designed to support both B2B and B2C Marketing teams through connected workflows. 

In the following, we put together five typical use cases from the everyday work life of Marketers that will show how Odoo supports full-funnel campaigns from first visit to final conversion.

1. B2B lead generation: capturing LinkedIn traffic in CRM

The challenge

A B2B Marketing Manager for a software consultancy runs paid LinkedIn ads to promote a downloadable buyer’s guide. But the sales team cannot  see who downloaded what, and can therefore not follow-up consistently.

The Odoo solution

• Our Marketing Manager builds a landing page in the Odoo Website and embeds a CRM-connected lead form. 
• Each visitor is tracked with UTM links from the LinkedIn campaign. 
• Once the form is submitted, Odoo creates a CRM lead, assigns it to the right sales rep, and triggers an automated email with a calendar link.
• Now, sales can see the full lead history: where they came from, what they downloaded, and which emails they opened with no more manual syncs and lost information.

Setting up a form in Odoo Website to automatically create an opportunity and connect to Sales.

2. B2C eCommerce: running seasonal product campaigns

The challenge

A Marketing Manager for a D2C coffee brand wants to promote a limited winter blend but juggles multiple tools: Mailchimp for email, Meta for ads, Shopify for orders, but nothing is connecting well.

The Odoo solution

• Our Marketing Manager sets up a new landing page for the blend in the Odoo Website app, adds UTM tracking, and launches a multi-channel campaign with email and social posts. 
• They embed product links, use segments based on past purchases, and track conversions in real time. 
• Campaign performance, website traffic, and order data are visible in one place. They also set an automated follow-up email to buyers with a voucher for their next order.

Automated marketing campaign in Odoo to follow up on customers who bought from the website

3. B2B lead nurturing: automating webinar follow-up

The challenge

A Marketing team hosts regular webinars for manufacturing leads. Signups come in, but post-event engagement is low, and leads often go cold before Sales gets involved.

The Odoo solution

• The team creates a webinar in Odoo Events and promotes it via email and social. 
• Registrations feed into CRM automatically. 
• After the event, Odoo sends an automated thank-you email with the recording and a survey link.
• Depending on the survey response and attendance status, Marketing Automation can trigger different next steps. These can range anywhere from a case study download for engaged leads to a reminder to book a demo for those who skipped the session.

Odoo Events webinar, with communication triggers for registration and reminders

4. B2C lead reactivation: turning dormant contacts into buyers

The challenge

A Marketing Manager handles CRM for a boutique cosmetics brand. They have hundreds of subscribers who haven’t opened an email or made a purchase in months. Their team needs a way to re-engage without spamming everyone.

The Odoo solution

• Our Marketing Manager filters inactive contacts and builds a reactivation flow in Odoo Marketing Automation. 
• Contacts get a personalised email with a time-limited promo code. If they don’t engage, they get a follow-up SMS.
• Clicking the email leads to a personalised landing page with curated product suggestions based on past purchases. 
• All behaviour is tracked and anyone who redeems the code is automatically removed from the reactivation list.

5. B2B campaign orchestration: aligning marketing and sales

The challenge

A Marketing Manager runs marketing operations for an IT integrator. Their team manages campaigns across email, events, and partnerships but Sales keeps asking for better visibility on lead sources and activity.

The Odoo solution

• Our Marketing Manager builds the entire campaign in Odoo: email sequences, event invites, UTM-tagged links, and a registration form. 
• Every interaction is tracked on the contact level without the need for spreadsheets or exports.
• As leads engage, Odoo scores them based on activity and assigns them to Sales. 
• The sales team sees what content was read, which event they attended, and how they interacted, all tracked inside the CRM.
• Follow-ups are faster, better informed, and aligned with campaign goals.

Odoo Marketing integrates fully with the rest of the Odoo apps

Marketing doesn’t work in silos, and Odoo doesn’t treat it that way. Campaigns, forms, and leads link directly to other business apps: