Odoo started with a simple idea: ERP should be better. When founder Fabien Pinckaers launched Odoo with the slogan “Sorry SAP”, it was a clear statement that business software shouldn’t be expensive, complex, or static. Instead, Odoo set out to build an affordable, open, and fully integrated system that grows with businesses. Today, it replaces fragmented tools with one seamless suite, making digitalisation easy, scalable, and accessible for companies of all sizes.
In 2006, Odoo founder Fabien Pinckaers launched SorrySAP.com, a bold campaign with street banners across Belgium, challenging traditional ERPs with Odoo’s no-BS, open-source approach.
Odoo’s approach is based on three key principles:
Open source & open ecosystem
Odoo is open-source, meaning no black-box software, no forced dependencies, and an active community of 2,000+ partners driving innovation. This means:
- No vendor lock-in: Odoo is built on open APIs, no proprietary formats, and full data portability.
- Fair and transparent terms: With Odoo, businesses retain control without being tied to specific partners, software, or platforms.
- Collaboration & flexibility: Businesses can customise and extend Odoo as needed.
Product-first mentality
Odoo is led by engineers, not salespeople - which means that it is driven by best in class tech. Odoo’s CEO Fabien Pinckaers is a software engineer at his core, and the company prioritises continuous improvement over aggressive upselling. This translates into:
- 55 software updates per year, constantly refining the platform to avoid disruptive overhauls.
- Engineering-driven development, ensuring usability and performance.
- A product designed for fast implementation, making adoption easier.
Fair pricing & no surprises
Odoo offers transparent and predictable pricing, with a maximum 7% price increase per renewal. There are no hidden costs, forced upgrades, or unnecessary licensing fees.
The Odoo product
Odoo provides a single, fully integrated platform that covers all major business functions, replacing the need for multiple disconnected tools. Instead of juggling separate systems for CRM, sales, accounting, HR, and operations, businesses can rely on Odoo to manage everything in one place. Users can benefit from Odoo as it is:
- Modular and scalable: You can start with what you need and add more as your business grows.
- Cloud-based or self-hosted: This allows for flexible deployment options for different business needs.
- User-friendly interface: Odoo is designed for efficiency without unnecessary complexity, from simplified processes to a clean UI.
- Availability across devices: Odoo runs on any device and any operating system, making it accessible no matter your tech setup.
- Speed & ease of implementation: Odoo is designed for fast implementation, so businesses can get up and running without long deployment times or complex customisations.
Odoo is a business suite that covers every department
Odoo’s 82 applications - available from anywhere - support every key business function. These are some of the core Odoo apps (and the individual software systems they replace and integrate):
- Sales & CRM & Marketing: Manage leads, automate sales, and track customer interactions. (Salesforce, SAP, Hubspot, Shopify)
- Accounting & Invoicing: Streamline financial processes with integrated accounting. (Quickbooks)
- Manufacturing & Procurement: Optimise production planning and supplier management. (SAP)
- Field Services: Schedule tasks, manage mobile workforces, and track progress. (Service Cloud)
- Human Resources: From recruitment to payroll, Odoo simplifies HR operations. (BambooHR)
Odoo is a world-wide established ERP
Since 2004, Odoo has become one of the most widely used ERP solutions in the world:
- 137,000+ customers as of January 2025.
- 11M+ Community Edition users.
- 1.4M+ Enterprise users.
- 175 countries covered, supporting businesses across industries.
- 5,200+ employees worldwide.
- 500M€ in revenue in 2025
- Secured a €500M investment in 2025, raising its valuation to €5B
Odoo offers the best value for SMEs
For businesses with 20 to 1,000 employees, Odoo offers a complete ERP solution that balances functionality, flexibility, and affordability without the high costs and rigid structures of traditional ERP systems.
For more on Odoo pricing, see here.
Ready to hop on the Odoo express?
Odoo is built to be flexible, but the right setup makes all the difference. This is where we can help you as Odoo Gold Partner. Talk to our experts and find the best Odoo setup for your business.