If you’re comparing CRM systems for a growing business, chances are you’ve come across names like Salesforce, Hubspot, Zoho, Pipedrive, and Odoo. They’re all popular choices in the SME space, each with its own strengths, quirks, and pricing logic.
This guide takes a closer look at what each one really costs. We break down their pricing plans, explain what’s included at each level, and point out where extra costs may apply, especially for features like automation, AI, marketing tools, and integrations.
Disclaimer: Prices are based on publicly available information as of April 2025. Actual costs may vary depending on region, billing currency, user count, contract terms, and promotional discounts. All prices are shown excluding VAT and are billed annually unless stated otherwise.
CRM pricing works differently from vendor to vendor
Comparing CRM pricing can be confusing. Vendors often split core CRM functionality from advanced tools like AI, automation, analytics, and integrations. Some bundle features into different hubs or modules, while others rely on add-ons that drive up costs over time.
This comparison focuses on plans that cover the essential features growing businesses typically need: sales automation, AI support, marketing tools, reporting, and scalability.
Benchmarking by feature scope
To make a fair and useful comparison, we focused on CRM plans that offer the full set of features a growing business typically needs.
We looked beyond entry-level pricing and selected the first plan from each provider that includes essential tools like sales automation, reporting, marketing functionality, AI support, integrations, and workflow customisation.
Here’s what we benchmarked:
- Odoo: Enterprise Custom
- Salesforce: Enterprise
- Pipedrive: Enterprise
- HubSpot: CRM Bundle
- Zoho: Enterprise
These plans reflect what most teams use once their CRM becomes central to their sales and marketing processes.
Odoo CRM vs. Salesforce vs. Pipedrive vs. Hubspot vs Zoho: feature benchmarking
The table below shows how the selected plans compare across key features:
Feature | Odoo (Enterprise Custom) | Salesforce (Enterprise) | Pipedrive (Enterprise) | HubSpot (CRM Bundle) | Zoho (Enterprise) |
Sales Automation | ✅ | ✅ | ✅ | ✅ | ✅ |
Lead & Pipeline Management | ✅ | ✅ | ✅ | ✅ | ✅ |
Email Integration & Templates | ✅ | ✅ | ✅ | ✅ | ✅ |
Marketing Tools | ✅ | 🔶* | 🔶** | ✅ | ✅ |
AI Assistance | ✅ | ✅ | ✅ | ✅ | ✅ |
Reporting & Dashboards | ✅ | ✅ | ✅ | ✅ | 🔶*** |
Custom Workflows & Automation | ✅ | ✅ | ✅ | ✅ | ✅ |
Third-Party Integrations | ✅ | ✅ | ✅ | ✅ | ✅ |
API Access | ✅ | ✅ | ❌ | ❌ | ✅ |
🔶* Salesforce Enterprise requires additional products for full marketing functionality such as Marketing Cloud.
🔶** Pipedrive offers email campaigns via “Campaigns by Pipedrive,” but this is a separate paid add-on and not included in the base Enterprise plan.
🔶*** Zoho Enterprise offers standard dashboards. Advanced analytics (custom KPIs, multi-app reporting, data storytelling) require Zoho CRM Ultimate or Zoho Analytics add-on.
❌ Feature not included or only available through third-party solutions.
Odoo CRM Enterprise (€29.90/month/user)
Odoo uses a simple model: a single user-based price grants access to the entire open-source ERP suite, including CRM, Sales, Marketing, Accounting, Inventory, and more.
There are no artificial feature limits between modules. Advanced features like AI assistance, customisable workflows, marketing automation, and reporting are all included in the base price.
Odoo comes in different editions:
- Odoo Community: A free, open-source version with limited functionality and no official support. Suitable for businesses with technical resources for customisation.
- Odoo Enterprise Standard: Paid version hosted on Odoo Online only (SaaS), without access to source code, external API access, or heavy customisation (no Odoo Studio custom apps).
- Odoo Enterprise Custom: Paid version allowing deployment on Odoo.sh, Odoo Online, or on-premise, and includes multi-company management, external API integrations, Studio customisation, and full access to Odoo’s underlying code.
Most businesses comparing full-featured CRM systems should look at Odoo Enterprise Custom, as it matches the flexibility level offered by Salesforce and others.
In a nutshell: No modular upselling, full access to all apps and features included in the user price. Choose Odoo Enterprise Custom for full customisation and API access.
Salesforce Enterprise (€165/month/user)
Salesforce offers a broad range of CRM plans, marketed both to small businesses and larger organisations. While some plan names overlap, their positioning and bundled features vary depending on company size and needs.
For Small and Mid-Sized Businesses (SMBs):
- Starter Suite (€25/month/user): An all-in-one CRM with tools for sales, marketing, service, and commerce. Includes lead and contact management, email integration, and a simplified onboarding process.
- Pro Suite (€100/month/user): Builds on Starter with greater automation, sales quoting, forecasting, enhanced real-time chat, and customisation options.
- Enterprise (€165/month/user): Designed for growing businesses that need more flexibility. Adds advanced pipeline management, deal insights, conversation intelligence, and access to Salesforce's web API.
For Larger Enterprises:
- Enterprise (€165/month/user): The same plan as above, but positioned as the entry point for more complex sales teams. Includes features such as Agentforce, conversation intelligence, and integration support.
- Unlimited (€330/month/user): Adds predictive AI, more advanced automation and engagement tools, full sandbox environments, and Salesforce's Premier Success Plan.
- Einstein 1 Sales (€500/month/user): Combines all Unlimited features with generative AI, sales performance management, Slack-based collaboration, and full access to Salesforce’s Revenue Intelligence tools via Data Cloud.
In a nutshell: Salesforce Enterprise is the central plan used across both SMB and enterprise offerings.
While it includes strong sales tools and AI capabilities, businesses often need to upgrade or purchase additional products to unlock the full benefits of automation, service, or marketing functions. Costs can increase quickly as requirements grow.
Pipedrive Enterprise (€99/month/user)
Pipedrive offers five CRM plans, each building on the last. All tiers now include AI support, with differences based on automation capabilities, collaboration features, support levels, and usage limits.
- Essential (€14/month/user): Core CRM features with lead, calendar, and pipeline management. Includes data import, 400+ integrations, activity tracking, basic reporting, and AI assistance. Designed for getting started quickly with minimal setup.
- Advanced (€39/month/user): Adds full email sync with templates and tracking, group emailing, meeting scheduling, and automation builder for email sequences. Live chat support is included.
- Professional (€49/month/user): Adds team management features, lead routing, revenue forecasting, contract and proposal tools (with e-signatures), and more detailed reporting. Includes Pipedrive’s AI Sales Assistant.
- Power (€64/month/user): Designed for larger teams with project management tools, account permission controls, 24/7 chat support, and phone support.
- Enterprise (€99/month/user): Removes limits on reports, customisations, email syncs, and automations per seat. Adds advanced security settings and full platform flexibility for complex sales operations.
In a nutshell: All plans of Pipedrive now include AI support, even at the entry level. The Enterprise plan maximises usage allowances and customisation, but most growing businesses will find sufficient features in the Advanced or Professional tiers.
Pipedrive remains focused on sales pipeline management and does not include ERP or marketing automation tools.
HubSpot CRM Bundle
(€95.21 per user/month)
HubSpot’s CRM is structured around separate “Hubs” for sales, marketing, service, content, and operations. To match the functionality included in most CRM platforms out of the box, businesses typically need to bundle several Hubs and purchase additional user seats.
A realistic setup for a 4-person team includes:
- Sales Hub Professional: €90/month (includes 1 user)
- Marketing Hub Starter: €15/month
- Service Hub Starter: €15/month
- Content Hub Starter: €15/month
- Operations Hub Starter: €15/month
- 3 additional Core Seats: €45/month each = €135/month
- One-time onboarding fee: €1,150
That brings the total to €380.83/month, including the monthly licence cost and a prorated share of the onboarding fee. For 4 users, this equals €95.21 per user/month, billed annually.
However, you may notice a lower “get started” estimate of €3,270/year shown on HubSpot’s website for this exact configuration.
This figure includes the onboarding fee, but assumes a significantly reduced rate for the extra user seat, a discount not reflected in HubSpot’s public pricing tables.
In a nutshell: While HubSpot’s entry tools appear affordable, scaling up requires bundling multiple Hubs and paying per user. The required onboarding fee of €1,150 and inconsistent seat pricing create a higher upfront investment and less predictable pricing, making the platform less cashflow-friendly for growing teams compared to providers with simpler, all-in-one models.
Zoho CRM Enterprise
(€40 per user/month)
Zoho CRM offers four paid editions that cover a wide range of sales features.
While pricing remains competitive, full cross-functional capability often requires separate apps or upgrading to broader Zoho bundles.
The most comparable plan to other enterprise-level CRMs is Zoho CRM Enterprise, at €40/month/user.
- Standard (€14/month/user): Covers basic sales automation, mass emailing, forecasting, and workflow tools. Suitable for small teams, but lacks advanced process control or reporting.
- Professional (€23/month/user): Adds inventory features, CPQ tools, Google Ads integration, and process rules such as assignment and validation. Still limited in terms of deeper automation and data customisation.
- Enterprise (€40/month/user): Introduces Zoho’s AI assistant (Zia), client scripting, territory management, approval processes, and sandbox testing. A more advanced option for growing sales teams.
- Ultimate (€52/month/user): Extends feature limits and adds enhanced analytics via Zoho Analytics, plus data storytelling and admin controls.
Although Zoho highlights its flexibility and no-lock-in approach, most CRM deployments with more complex needs require separate subscriptions to other apps (e.g. Zoho Books, Projects, Desk).
Full platform integration is only available through Zoho One — a bundled suite costing €45/month/user — which brings broader ERP-style functionality but adds additional apps and interfaces to manage.
In a nutshell: Zoho CRM Enterprise provides good sales-focused tools, but it does not offer a unified business platform out of the box. Businesses needing broader process coverage must either purchase extra apps individually or subscribe to Zoho One.
In contrast, platforms like Odoo include sales, accounting, marketing, and operations in one system and one interface, without requiring separate tools or bundles.
CRM pricing comparison at a Glance
CRM | Plan | Price /month/user (EUR)* | Summary |
| Enterprise/Custom | €29.90** | AI-powered CRM with full ERP integration. No artificial limits, customisable workflows, marketing capabilities and seamless connection to accounting, inventory, and more - One price, all ERP applications included. |
| Enterprise | €165** | Advanced sales tools, pipeline intelligence, AI features. Higher tiers add automation and support, but costs increase quickly. Requires add-ons for full marketing or service capabilities. |
| Enterprise | €99.00** | Full feature set and support only at Enterprise level. Simpler tiers lack automation depth and advanced user controls. No ERP or marketing tools. |
| Bundle with: - Marketing Hub Starter - Service Hub Starter - Content Hub Starter - Operations Hub Starter - Sales Hub Professional - 4 Users | ca. €95** | Full CRM functionality requires bundling multiple Hubs and paid seats. Mandatory onboarding fee of €1,150 raises upfront costs. Pricing is less transparent and harder to forecast. |
| Enterprise | €40** | Strong sales-focused tools at a low price. Broader process coverage requires separate apps or Zoho One. Lacks native integration across business functions like ERP. |
* Billed annually
**Actual costs may vary depending on region, billing currency, user count, contract terms, and promotional discounts.
Price matters but fit matters more
Choosing a CRM is not just about picking the cheapest option. The real question is whether the system fits how your business operates and how it needs to scale.
Maybe you want advanced automation without piling on add-ons. Maybe built-in marketing is a must. Or maybe you need the flexibility to connect other tools seamlessly.
That’s where Odoo stands out. And that’s where we come in.
As an Odoo Gold Partner, we offer free consulting sessions to help you assess whether Odoo CRM is the right setup for your business based on your needs.
👉 Book your free session with our experts to discuss the right setup for you.