How an online magazine optimized its subscriptions & event ticket sales with Odoo

Project Fact Sheet:

The challenge – disjointed integration and inefficient subscription management

In a quest to enhance their operations, our customer was faced with challenges such as subscription mismanagement and overall structural disarray. They selected Odoo to centralize subscription management and integrate prior data with their existing CMS for easier access approvals regarding current customers.

Our customer faced pressing obstacles that demanded rapid and inventive resolutions:

• High License Fees: Substantial license fees for existing subscription management systems urged the customer to find a solution that was both operationally superior and more cost effective
• Integration Gaps: Inconsistent integration between content access and subscription processes resulted in a mismanagement of existing customer permissions and overall client data
• Lack of Payment Transparency: Missing payment status visibility complicated the process of payment tracking and management throughout the subscription and consequent billing cycle
• Scattered IT Architecture: The customer’s complex and fragmented setup resulted in a lack of overview regarding subscription data retrieval and its subsequent analysis

The solution – mobilizing Odoo 15 for automized subscription management and event ticket web sales

Our customer chose to embrace Odoo 15 in their journey to optimize online ticket sales for seminars and workshops, as well as to better manage subscriptions. 

Dedicated to optimizing operations, our client was able to efficiently integrate their existing CMS and Odoo to easily manage accesses for existing customers. Furthermore, Odoo facilitated the creation of a webshop to sell online event tickets online, while also providing transparent dashboards within Odoo to track invoice statistics.

1. Implementation of Odoo Enterprise apps

Odoo’s suite of applications actively established the framework for this project’s success. We leveraged features from Odoo 15 apps such as  Accounting & Invoicing, Website, and E-commerce. As a result, they achieved:

• Odoo Webshop Integration: Introducing an Odoo-based webshop allowed our customer to effortlessly sell event tickets online, managing both their events and related sales through a single system 
• Transparent Invoice Dashboards: Transparent dashboards were implemented in Odoo, allowing our customer to easily track invoice statistics and gain valuable insights into their financial operations

2. Odoo integrations with 3rd-party systems

Recognizing our customer’s reliance on existing systems, we ensured a smooth integration of their previous IT systems with Odoo: 

• CMS Integration: We designed an efficient workflow to connect Odoo with our customer’s existing CMS software, allowing them to seamlessly handle accesses for existing customers

The result – achieving efficient subscription management and optimizing event sales processes

Upon integrating Odoo into their operations, the tangible successes quickly became evident for our customer:

• Unified Subscription Data: Our customer established a single source of truth for subscription data, allowing them to not only manage but also invoice and automatically charge their subscribers all through Odoo.
• Seamless CMS Integration: The smooth integration of Odoo with our customer’s CMS resulted in a better utilization of existing data and customer access systematization.
• Efficient Event Management: Our customer streamlined event management and the subsequent process of planning, organizing, and executing events via Odoo.
• Optimized Ticket Sales: Through Odoo, our customer achieved efficient ticket selling processes in combination with the aforementioned event management capabilities that were also adopted.