How a telecom company leveraged Odoo to expand its B2B services

Project Fact Sheet

The challenge – inflexible IT setup hampered services and expansion

Our customer counted on Odoo to enable the expansion of their business. They aimed to tackle inefficiencies that prevented them from introducing new services and successfully managing them under one roof, such as:

• Unfit System for New Services: Our customer’s current system, originally built to handle mobile contracts, posed a challenge when they aimed to broaden their services to encompass both landline contracts and mobile devices for B2B clients.
• IT Setup Too Inflexible for New Offerings: Introducing these new services added complexity to our customer’s infrastructure, as they were unable to manage a variety of service types within the same system.
• Stalled Business Growth: They also grappled with concerns about the capacity of their existing systems to support future growth, especially as they contemplated expanding their range of services.

The solution – centralized, seamless customer service in Odoo

Facing growth limitations, our customer sought custom solutions in Odoo 14 to centralize service offerings, aiming for simplified management for both their clients and employees.

• Custom Apps for Service Management: We supported our customer with a thorough pre-project phase, during which we meticulously designed an architecture consisting of two custom apps. This new setup formed the cornerstone for our customer to effectively manage B2B devices and contracts in Odoo, while leaving room for further expansion.
• Odoo as Employee Backend: As part of our customer’s new tailored solution, we seamlessly established Odoo as an employee backend system, centralizing crucial customer data within the platform. Through customization, Odoo was leveraged to efficiently support the management of their service range, consisting of both contracts and devices.
• Custom Service Management Frontend App: We developed a user-friendly frontend application for our customer’s end users. It let them easily log in through a web browser and gave them convenient access to view and manage their offers, devices, and contracts.
• Client Frontend & Employee Backend Connection: We used Odoo’s API capabilities to link the frontend app we created for our customer with their employee backend system in Odoo. This connection allowed our customer to view and process client orders from the web app through their Odoo-based employee system. Furthermore, any changes made to services, whether in the client app or employee system, would be instantly updated in real-time, making everything run smoothly
• Seamless integration of Odoo with Azure AD: We established an integration between Odoo and Azure AD (Active Directory), a widely-used system for identity and access management. By configuring this integration within Odoo, our customer enables their clients to complete their Azure AD setup. This allows clients to log in effortlessly to the frontend app using their Azure AD accounts, eliminating the need for separate registration. Additionally, client data is routinely synchronized from this Azure AD integration to Odoo, facilitating the seamless execution of our customer’s processes.

The result – successful expansion and unified B2B service processes

Our customer experienced clear benefits upon implementing Odoo into their daily operations:

• Overall Operational Efficiency: By optimizing contract and device management workflows and centralizing all associated data, our customer experienced significant efficiency gains. This directly reflected on the immediate reduction of manual tasks and overall process consolidation.
• Foundation for Future Growth: The successful implementation of Odoo as an employee backend combined with the custom client frontend application has not only met current needs but has also laid a strong foundation for potential future expansion of services and customer base. This ensured a smooth handling of increased demand and set the stage for future growth.
• Improved User Experience: The Odoo-based backend and its connection to the custom frontend application has empowered our customer’s employees and clients alike. This allowed for effortless management of orders, devices, and contracts in user-friendly interfaces. It ultimately resulted in a largely improved user experience – both internally and externally.