Odoo outdid itself at the latest edition of the Odoo Experience and left the entire Odoosphere buzzing for the past week.
It wasn’t for no reason that immediately after the event ended, our founder & Managing Partner, Simon Stappen, said:
“I haven't been as convinced with Odoo for a long time as I am today.”
And it’s obvious how: the launch of Odoo 19, positioning AI as the greatest product shift in years, a growth focus to make existing apps better for customers, and scaling improvements that put Odoo tête-a-tête with some of the legacy ERP giants.
We broke down all the exciting news you may have missed from this year’s Odoo Experience, and what much. was up to during the most important days in the Odoo world.
Odoo took scalability to a new level, in product & business
A business is a marathon, not a sprint. We think for the long term.
That’s how Fabien Pinckaers, Odoo’s founder & CEO, kicked off a keynote dedicated to hypergrowth - in Odoo and its ecosystem.
He underlined that Odoo’s growth had to be quick but also steady, and the main focus was and still is product improvement - even if that translated into a slower year in the grand scheme of things.
Fabien Pinckaers, Odoo’s founder & CEO, on the main stage at the Odoo Experience.
Technically, and according to its vision and strategy, Odoo also took scaling to a new level on the product front.
This was clear with some improvements released in Odoo 19, like frontend caching for more speed, read replicas for horizontal database scaling, and an entire offline mode.
Our founder & Managing Partner commented on this, saying that:
This makes Odoo ten times faster and puts us within reach of classic SAP scenarios with 10,000+ users.
AI stole the show in Odoo 19
It’s impossible to mention this year’s edition of the Odoo Experience without mentioning AI as well.
This has been the greatest product shift since Odoo 17 introduced a new look & feel - and it has been a move that wasn’t always crystal clear.
Simon’s personal highlight was that “Fabien came around on AI, and Odoo is pushing hard in this direction”, as at some point in the Odoo journey, this wouldn’t have been so clear.
But in true Odoo fashion, when automation met efficiency and simplicity, AI was introduced into the product as a seamlessly integrated feature and not an add-on. Some of these include:
- Customisable AI agents usable anywhere in Odoo
- An AI agent that connects to Live Chat, where it can also directly generate leads
- Dynamic reports generated with AI that immediately render a visualised graph
- Speech-to-text transcription, which AI transforms into filterable records
- Creating new website pages or rewriting sections with AI, supported by AI building blocks & automated SEO.
The goal was for users not to be able to imagine an Odoo without integrated AI features.
See for yourself all the latest AI features that Odoo introduced
Odoo Experience 2025 brought together the entire Odoosphere
The Odoo Experience is, above all, an event for the community.
Odoo employees take on different roles for a few days, Odoo Partners exchange knowledge over what’s new and what’s most exciting with the product, and thousands who are curious about Odoo stop by Brussels to get insights.
The event itself reached record numbers, making it the largest Odoo Experience to date.
attendees
EXHIBITORS
TALKS
STARTUPS
That was one of the main highlights from our Managing Director, Duarte, who attended the Odoo Experience for the first time this year.
For him, it was all about “the kinds of exchanges that spark new ideas, collaborations, and fresh motivation.”
It was inspiring to talk with so many partners and to meet people who are both extremely talented and deeply driven.
Our big red booth at the Odoo Experience.
much. stands out as Top 5 European Odoo Partner
This year, we were also nominated for the Odoo Best European Partner award.
There are over 1000 partners in Europe alone, and standing out as one of the Top 5, we came back feeling very proud.
Like our Founder Simon said:
For us, the nomination shows one thing above all. In just a few years, we have developed from a small office in Munich to a relevant player in the European Odoo environment with a clear focus on consulting instead of pure development.
Next year, we’ll be back to claim that award!
Revisit our talks from Odoo Experience 2025
Aside from all the coffee & chats, our team of Odoo experts presented 14 talks over the course of 3 days at the Odoo Experience. Check out some highlights and revisit all the sessions.
Talks directory
Centralizing field service operations across companies with Odoo Enterprise
Reengineering Project Delivery in Odoo Enterprise: A Success Story from the E-Mobility Sector
Beyond Code Generation: Integrating AI into Odoo's Development Lifecycle – Lessons Learned
From 0 to BI: Modernizing Odoo Data Integration Workflows
Accelerating unit testing with a minimal Odoo Docker image
Improving Odoo Quality with Automated Code Checks
Scaling Heights: How CEE Manages 100+ Legal Entities Seamlessly with Odoo Enterprise
Using Generative AI to Automatically Sort & Score Thousands of Applicants in Odoo Enterprise
Machines Wait for No One: Solving Complex Field Operations with Odoo Enterprise
Missed much. at Odoo Experience 2025? Let’s chat!
Don’t worry if you didn’t catch us for coffee & a chat at the Odoo Experience. Our experts are always available to discuss how we can help you make your Odoo project a success.