What Odoo Experience tells us about future Odoo trends

23 May 2025

Odoo moves fast. Features change, priorities shift, and new ideas come into the product with each yearly version release.

As an Odoo Gold Partner, the question that’s always on our mind is what moves the community. Maybe even more importantly, we want to know what will move and become increasingly important for Odoo users in the future.

There are various ways to find this out. Some are more immediate, like client feedback, community discussions, or social media trends. Others are less obvious, like the topics that return to the stage at the Odoo Experience, Odoo’s annual main event, year after year.  

The expert talks held there give a clue where Odoo is actively evolving and where attention is quietly building. That’s why we took a dive into the last two years of Odoo Experience agendas, to get a clearer picture of the community talks and what really caught people’s attention. Here's what we found.

When we refer to Odoo Experience talks, we mean the community talks hosted by partners and not the official talks held by Odoo itself.

At Odoo Experience, the Odoo community gets a voice

Odoo Experience brings together all types of Odoo users who work directly with the product. Partners, developers and customers get together yearly in Brussels to explore how they use Odoo across different workflows and industries.

Expert talks at OXP are focused around real implementations. They cover how features are configured, apps are combined, workflows are automated,  and how Odoo is used to solve specific business needs. Most talks are based on work that’s been done in active projects.

This makes OXP a visible point of reference for how Odoo is used in the field. It provides a consistent view into what people are building and where the product is being applied.

Opening keynote of Odoo Experience 2024 and the reveal of Odoo 18

Number of views on top 10 OXP 2023 talks as of April 2024

Number of views on top 10 OXP 2024 talks as of April 2025

We summarised the key themes from the most-watched and most-represented talks. These are the five strongest signals we saw:

AI takes centre stage for 2 years in a row with no signs of slowing down

AI is no longer treated as a future concept or external add-on. It is now part of how users expect to work inside Odoo, and gaining even more traction with Odoo 19.

Seven of the ten most-viewed talks in 2024 focused on AI, after two talks took spots in the 2023 ranking. These covered report automation, in-app assistance and integrations with tools like ChatGPT, all based on live implementations.

The direction is clear and it’s being reflected into the latest version of the product:  AI is quickly expanding in Odoo and becoming a default in most workflows. This shifts how tasks will be approached across Sales, Accounting, and other core modules.

Odoo customer stories are gaining more attention

The strongest attention went to talks that combined business results with product logic, showcased through customer use cases.

In 2024 alone, 45 talks focused on customer outcomes. These covered automation chains, cross-app setups, and embedded workflows in real-world examples.

The goal was less about exploring features and more about showing how Odoo gets applied, which Odoo users seemed to positively react to. 

This points to a shift in expectation: users want working models, not platform overviews. The product is increasingly being defined by what it makes possible in practice.

Odoo developer topics are moving away from talks into smartclasses 

Dedicated technical talks are shrinking in number and visibility. Development topics are still present, but now they’re now embedded inside functional use cases.

In 2023, developer talks covered topics like database locks and API structure. In 2024, only three talks focused exclusively on development.

This decline does not mean lower importance

Rather, it does reflect how backend work is becoming part of broader delivery instead of a standalone topic, and how Odoo is moving steadily to a more no/low-code approach. 

As Odoo development is now shaped more by context than by code in isolation, it is also finding its own space in dedicated smartclass sessions before the official OXP days.

Gaps in Odoo app coverage show opportunities for product development 

The Odoo Experience 2024 agenda included:

  • 12 talks on Manufacturing
  • 10 talks on Accounting
  • 7 talks on Website
  • 6 talks on Inventory

Odoo apps like POS, Project, HR, and Field Service appeared less frequently. Their limited visibility suggests they are not being highlighted in complex use cases as often. 

In the case of POS, Odoo’s own focus on product-led promotion in recent releases may explain the shift in emphasis.

The gaps show where deeper configuration or smarter integration could make a difference, helping these apps fit more naturally into how Odoo is used. This offers clear opportunities for improving the product and creating better implementation content.

Odoo is focusing on quality over quantity 

Between 2023 and 2024, the number of talks dropped from over 150 to 103. 

According to Odoo, this was a deliberate shift to improve clarity, structure, and overall quality.

The talks that stood out were specific, focused, and tied to clear outcomes. General overviews attracted less attention. The talks that gained visibility reflected how people actually work with Odoo and what they expect to get from it.

This suggests a shift in how the product is being received. The interest is no longer in everything Odoo can do. Instead, we’re seeing more interest in what gets results, solves a known problem, or fits into a working process.

Outlook on Odoo in 2025

The latest news from Odoo 19 confirms the direction we've seen across the past two Odoo Experience editions.

 AI is becoming part of everyday workflows, automation is more practical, and features are getting even closer to how users work.

That trend is set to continue in 2025. Expect more ways to reduce clicks, speed up routine tasks, and minimise manual setup.

Odoo is becoming more precise about what it solves, and that’s what to watch at the next Odoo Experience.

Want to get started with Odoo? Talk to us!

Odoo Experience is still a few months away but it’s never too early to discover more about Odoo and what it can do for your business.

Whether you're already keeping an eye on the latest Odoo 19 trends or looking to get started right now, our experts can help. Reach out and see what Odoo can do for you.

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