Odoo moves fast.
Features change, priorities shift, and new ideas come into the product with each yearly version release.
As an Odoo Gold Partner, the question that’s always on our mind is what moves the community. Maybe even more importantly, we want to know what will move and become increasingly important for Odoo users in the future.
There are various ways to find this out. Some are more immediate, like client feedback, community discussions, or social media trends. Others are less obvious, like the topics that return to the stage at the Odoo Experience, Odoo’s annual main event, year after year.
The expert talks held there give a clue where Odoo is actively evolving and where attention is quietly building.
That’s why we took a dive into the last two years of Odoo Experience agendas, to get a clearer picture of the community talks and what really caught people’s attention. Here's what we found.
Please Note: When we refer to Odoo Experience talks, we mean the community talks hosted by partners and not the official talks held by Odoo itself.
Table of contents
At Odoo Experience, the Odoo community gets a voice
Odoo’s growth can be traced through OXP talk trends
5 Odoo trends from last years’ Odoo Experience
AI takes centre stage for 2 years in a row with no signs of slowing down
Odoo customer stories are gaining more attention
Odoo developer topics are moving away from talks into smartclasses
Gaps in Odoo app coverage show opportunities for product development
At Odoo Experience, the Odoo community gets a voice
Odoo Experience brings together all types of Odoo users who work directly with the product. Partners, developers and customers get together yearly in Brussels to explore how they use Odoo across different workflows and industries.
Expert talks at OXP are focused around real implementations. They cover how features are configured, apps are combined, workflows are automated, and how Odoo is used to solve specific business needs. Most talks are based on work that’s been done in active projects.
This makes OXP a visible point of reference for how Odoo is used in the field. It provides a consistent view into what people are building and where the product is being applied.
Opening keynote of Odoo Experience 2024 and the reveal of Odoo 18
Odoo’s growth can be traced through OXP talk trends
In 2023 and 2024, over 250 Partner talks were presented at Odoo Experience. Some topics appeared across both editions, while others received less attention or didn’t grow in viewership after the event.
These shifts in how talks are received point to areas of growing interest in Odoo. For Odoo Partners, they also show which parts of the product are being used more heavily and where development may follow.
Topics that return year after year help identify product areas that are active, supported, and in demand. This includes widely applied features, modules that get extended, and workflows that are regularly discussed in implementation cases.
FYI: View counts for each OXP edition’s top 10 talks were taken in April of the following year for a consistent comparison period.
5 Odoo trends from last years’ Odoo Experience
The most viewed topics at Odoo Experience 2023 and 2024 point to how Odoo is evolving. Patterns in focus and visibility can help identify which features are being implemented in the product, and where the demand for new product workflows forming.
Number of views on top 10 OXP 2023 talks as of April 2024
Number of views on top 10 OXP 2024 talks as of April 2025
We summarised the key themes from the most-watched and most-represented talks. These are the five strongest signals we saw:
AI takes centre stage for 2 years in a row with no signs of slowing down
AI is no longer treated as a future concept or external add-on. It is now part of how users expect to work inside Odoo, and gaining even more traction with Odoo 19.
Seven of the ten most-viewed talks in 2024 focused on AI, after two talks took spots in the 2023 ranking. These covered report automation, in-app assistance and integrations with tools like ChatGPT, all based on live implementations.
The direction is clear and it’s being reflected into the latest version of the product: AI is quickly expanding in Odoo and becoming a default in most workflows. This shifts how tasks will be approached across Sales, Accounting, and other core modules.
Odoo customer stories are gaining more attention
The strongest attention went to talks that combined business results with product logic, showcased through customer use cases.
In 2024 alone, 45 talks focused on customer outcomes. These covered automation chains, cross-app setups, and embedded workflows in real-world examples.
The goal was less about exploring features and more about showing how Odoo gets applied, which Odoo users seemed to positively react to.
This points to a shift in expectation: users want working models, not platform overviews. The product is increasingly being defined by what it makes possible in practice.
Odoo developer topics are moving away from talks into smartclasses
Dedicated technical talks are shrinking in number and visibility. Development topics are still present, but now they’re now embedded inside functional use cases.
In 2023, developer talks covered topics like database locks and API structure. In 2024, only three talks focused exclusively on development.
This decline does not mean lower importance.
Rather, it does reflect how backend work is becoming part of broader delivery instead of a standalone topic, and how Odoo is moving steadily to a more no/low-code approach.
As Odoo development is now shaped more by context than by code in isolation, it is also finding its own space in dedicated smartclass sessions before the official OXP days.
Gaps in Odoo app coverage show opportunities for product development
The Odoo Experience 2024 agenda included:
- 12 talks on Manufacturing
- 10 talks on Accounting
- 7 talks on Website
- 6 talks on Inventory
Odoo apps like POS, Project, HR, and Field Service appeared less frequently. Their limited visibility suggests they are not being highlighted in complex use cases as often.
In the case of POS, Odoo’s own focus on product-led promotion in recent releases may explain the shift in emphasis.
The gaps show where deeper configuration or smarter integration could make a difference, helping these apps fit more naturally into how Odoo is used. This offers clear opportunities for improving the product and creating better implementation content.
Odoo is focusing on quality over quantity
Between 2023 and 2024, the number of talks dropped from over 150 to 103.
According to Odoo, this was a deliberate shift to improve clarity, structure, and overall quality.
The talks that stood out were specific, focused, and tied to clear outcomes. General overviews attracted less attention. The talks that gained visibility reflected how people actually work with Odoo and what they expect to get from it.
This suggests a shift in how the product is being received. The interest is no longer in everything Odoo can do. Instead, we’re seeing more interest in what gets results, solves a known problem, or fits into a working process.
Talks from much. Consulting
Take a look back at our talks from the past two Odoo Experiences:
Utilising Odoo for NGOs, Non-Profits, Government Agencies and Faith-based Organisations by Nicolas Colsman, 2024
Odoo for MedTech & Pharma: Using Odoo Enterprise for MDR/FDA Compliance by Simon Stappen, 2024
Odoo for Chemical Industry - Streamlining Operations and Ensuring Compliance by Nadja Planic, 2024
3, 2, 1, Odoo ready for take off - ensuring precision and compliance in the aerospace industry by Nadja Planic, 2024
Leveraging surveys for automated offer creation - a use case with Simplee AG, by Maximimilan Rau & Nick Dech, 2024
Mastering Seasonality in Fashion with Odoo: Optimise Pre-Orders, Streamline Re-Orders by Mike Schulz, 2024
Succeeding in the age of AI with Odoo Enterprise by Simon Stappen, 2023
much. talks playlists from all previous editions
Outlook on Odoo in 2025
The latest news from Odoo 19 confirms the direction we've seen across the past two Odoo Experience editions.
AI is becoming part of everyday workflows, automation is more practical, and features are getting even closer to how users work.
That trend is set to continue in 2025. Expect more ways to reduce clicks, speed up routine tasks, and minimise manual setup.
Odoo is becoming more precise about what it solves, and that’s what to watch at the next Odoo Experience.
Want to get started with Odoo? Talk to us!
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Whether you're already keeping an eye on the latest Odoo 19 trends or looking to get started right now, our experts can help. Reach out and see what Odoo can do for you.